There, on the London stage and beyond, bands with names impossible to search on Google. “!!!”, “Advert”, “DOM”, to name a few of them. You find a band and immediately you realize that you shoot better than you search. The History of Apple Pie is the kind of the band that play hope to you. The name, which should not be taken as any allusion to something, was chosen precisely because it is very easy to find on Google.
With such a name you think that the five London pick on the trail of Belle & Sebastian or have heard so many times that C86 had worn tape. In fact, THOAP belong to that generation which, increasing with the music of parents (or at least from the time when parents were their age), place high value on brand dense textures reverberations like “My Bloody Valentine“, “Sonic Youth” or “Dinosaur Jr. Technically”, instead of 1986, the production style and guitars rather come from 1988 and the haircuts from the Blur during their baggy or Pavement in beginning.
Formed last summer, due to a large boring, the guitarist Jerome Watson, passionate of alternative scene, and the singer Stephanie Low, obedient to the American pop mainstream, THOAP are determined to make noise-typical American population and to give it an island smack. As Watson says even Americans are a good thing, but sounds much better when you are English.
Sure, sometimes (You’re So Cool, Out Of View) pop aesthetics may seem heavily indebted to the 60′, although you can blame it on tons of shoegaze with roots in Phil Spector Wall of Sound that the band listen. But immediately (Some Kind, Mallory) turn their attention and hope distorted the guitar feedbacks tables that appear to come directly from a Sonic Youth album and vocal techniques reminiscent of the way, My Bloody Valentine records, everything seems confused and caught in a world somewhere between reality and dream song lyrics buried deep between the layers.
